Consumers want content that resonates personally, and with AI, it’s now easier to deliver this at scale. By analysing customer data, AI algorithms can tailor marketing messages to align with users’ preferences and behaviours. For example, if promoting shower cabins, AI tools can generate personalised ads based on a consumer’s search history, showcasing products with features that appeal directly to them—such as eco-friendly materials or luxury settings. Furthermore, AI-powered chatbots are becoming invaluable in customer service, guiding potential customers on a product journey from browsing to purchase. Implementing these in your digital strategy allows consumers to receive tailored, real-time responses, improving